Hispanic Heritage Month: Q&A with JZD founders

This Hispanic Heritage Month: Meet the founders of JZD

Happy National Hispanic Heritage Month! To celebrate, we’re taking a minute to highlight and chat with our partners JZD – a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We’re inspire by their mission to create products that build community and celebrate culture.

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What’s your favorite part about running JZD?

Our favorite part of running JZD is getting to create for our community and working with our family! It’s truly a dream to work with my parents and wife every single day.

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What inspired you to create JZD?

JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.

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Where do you find your inspiration?

Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”

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What “dichos” is your favorite?

All time favorite forever and ever is, “no pasa nada.” It’s a dicho that has been with me my entire life and it has become a way of living.

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What does being Latinx mean to you?

Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.

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What’s next for JZD?

We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.

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You can find pieces from their collection in our Color Shops onsite and online.